3G Productions Invests in ROE Visual Graphite
Company News
Chatsworth, USA (October 2026) — 3G Productions has made a major investment in ROE Visual Graphite, adding 402 full panels, 72 half panels and 48 right-angle panels to its video inventory. The new inventory went into service instantly, on a nationally broadcast Telemundo concert, Radiohead’s KID A MNESIA installation at Coachella, and the stage design for Soda Stereo’s return to the road.
3G Productions started in 2004 as an audio company and has since grown into a full-service provider of audio, video, lighting, rigging, and systems integration. It has headquarters in Las Vegas and regional offices in Los Angeles, Nashville, and Atlanta. Through that growth, two priorities have stayed the same: exceptional customer service and delivering the best equipment available. ROE Visual has been 3G’s LED partner since the video department opened, starting with Carbon CB5 and CB8 panels for festival and touring work.
“Our reputation in festival and touring production opened the door to corporate and tradeshow work, and to serve that market properly, we needed a premium 2.6mm product,” said Jairo Ortiz, Director of Video at 3G Productions.
“That led us to Graphite. It installs quickly, the image quality is excellent, and it is built for the way corporate and trade events actually run.”
For El Mundial Es Nuestro, 3G worked alongside designer Malak Pro, who led creative direction, stage design, visual content, and technical integration. The event was Telemundo’s nationally broadcast concert at the Peacock Theater celebrating the kickoff of the 2026 FIFA World Cup. At center stage, Graphite formed a cluster of pentagons and hexagons that read as a soccer ball. Graphite’s support for custom shapes, combined with 3G’s right-angle panels, made the geometry possible.
At Coachella 2026, 3G supplied more than 200 square meters of Graphite for The Bunker. This 17,000-square-foot underground space hosted the debut of KID A MNESIA, Radiohead’s immersive art and film installation, based on the Kid A and Amnesiac albums. Four large LED walls enclosed the room, surrounding visitors through a 75-minute audiovisual screening and walkthrough gallery.
Most recently, Graphite served as the stage backdrop for Soda Stereo’s Ecos tour. The panels supported a three-city West Coast run for one of Latin America’s most influential rock bands.
Graphite was designed for fast builds without trading away image quality or creative range. Lightweight panels, quick assembly, custom shape options, and straightforward serviceability have made it a staple for rental companies that need one LED solution to cover broadcast, festival, touring, and corporate work.
For 3G, the decision also came down to how Graphite holds up over the life of the inventory. The panels are light enough for ballrooms and venues with tight rigging limits, and their durable build reduces the risk of damage on site.
“As a service provider, those are exactly the standards we look for,” said Ortiz. “Our team runs quality control and maintenance every time the gear comes back to our shops. Partnering with a manufacturer that stands behind its product means our investment is backed by reliable service and factory parts for the life of the tiles.”
“3G had its new Graphite inventory working on a broadcast stage, a festival installation and a touring backdrop almost as soon as it arrived,” said Raul Ortega, Account Manager at ROE Visual. “That is the kind of return every rental company is looking for, and we’re incredibly happy to see it working so well for them.”
About 3G Productions
3G Productions is a full-service, turnkey provider of live event audio, video, lighting, rigging, and systems integration. Founded in 2004 as a premium audio company, 3G has grown into a single-source production partner for festivals, tours, broadcasts, corporate events, and trade shows. Headquartered in Las Vegas, the company serves clients nationwide from regional offices in Los Angeles, Nashville, and Atlanta.
Written by: ROE Visual
3G Media Contact: Lcring@3glp.com
